“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Product Marketing
Pensato can help you take the collective knowledge from your customers, employees, and executives to craft a simple and clear direction or message going forward. That's what it's all about.
Positioning
What do you do?
What value does it bring?
Why should customers buy? Why from you? Why now?
How does it compare to others?
What gains can customers expect to see?
Collateral
Website content
Datasheets
Whitepapers
Blog posts
Thought leadership
Presentations
Templates
Sales Enablement
Core Positioning
Buyer personas
Customer lifecycle
Competitive landscape
F.U.D. against competitors
Win-Loss analysis
Product Management
Growing companies can often benefit from stronger processes and clarity of roles to minimize confusion and maximize development productivity.
Cross-Functional Communication
Product managers must communicate lots of information to different internal teams every day. Diagnose and correct the channels where communication has been challenging so that both the product managers and their internal "customers" can work together more effectively.
Role Clarity
Product managers vs. program managers vs. project managers. Product owner? SCRUM master? Which is which? Who is responsible for what? Bringing more clarity of roles to the organization can increase productivity, improve employee morale, and raise customer satisfaction.
Process Audit
A lot of things must happen to attain a successful product delivery. Although mistakes can slip through the cracks, disasters sometimes occur by falling through major (and obvious) gaps. A quick process audit can help prevent catastrophic disasters and protect your reputation with your customers.
Product Strategy
Revenue growth can happen via many different paths. Discover the underlying needs of your current and future customers to reveal the best way forward.
Customer Needs Assessment
What do your customers really want? Perhaps it's a feature improvement, a new product, or an untapped, unspoken need that your company can uniquely serve. Extract potential opportunities by filtering through all of the noise and finding the hidden insight that could become your next great product.
Market Research
You have a great idea, but you aren't sure if the product will sell on the market. Let us take the temperature of potential prospects to see how much they will value (and pay) for your future product. Insights may lead to a differentiating must-have feature, the discovery of an unexpected competitor, or a pivot to an entirely different direction or solution.
Product Planning
What is the 3-10 year outlook for your flagship product? How do you expect your newly launched product to fare in 2-5 years? What are the most important milestones to hit, and why is one direction more appealing than another? These are important questions for your business that are better not left to chance.